Mobile Marketing Exploding!

With smartphone usage on the rise, it shouldn’t come as a surprise that the mobile devices are driving marketing efforts, and will continue to do so in 2012. According to a recent national survey, commissioned by AT & T, nearly 90 percent of survey respondents expect to increase mobile marketing in the next 12 months.

It is interesting to note that the mobile marketing strategy that ranks the highest is mobile app development with 43 percent of the respondents stating this is strategy they would utilize. Following closely behind are mobile barcodes at 41 percent, banner ads at 40 percent, mobile web at 35 percent and text messaging at 34 percent.

Obviously there has never been a better time to become involved in mobile marketing. Consumer demand, security and cost are the three most important factors when considering mobile apps as part of a marketing program. Having an app custom developed to support your marketing needs may seem above your budget, but they can be very affordable, with the rewards often being substantial.

"With the growing popularity of smartphones and the increasing dependence on mobile devices, it's only natural that marketing executives want to turn up the volume on their mobile strategies next year," said Chris Hill, Vice President,  Advanced Mobility Solutions with AT & T.

Iconosys’ portfolio of mobile apps, primarily focused on safety, security, and privacy-oriented technologies, also includes custom made apps for companies that want to enhance their mobile marketing solutions.